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Marketing agency · Big Sky, Montana
Big Sky marketing agency for resort and mountain businesses
Big Sky is a resort economy built around Lone Peak, the Gallatin River and Yellowstone. Your customers are travelers, second-home owners and locals, and they expect a lot. We help Big Sky businesses reach them with SEO, paid ads, websites and automation from our team just down the canyon in Bozeman.
★★★★★ client reviews
Montana-based
Bozeman, 45 miles up the canyon
Full funnel
SEO, ads, web & CRM
or call 406.730.6690
Marketing in Big Sky
What makes the Big Sky market different
Big Sky is an unincorporated resort community spanning Gallatin and Madison counties, with roughly 3,000 full-time residents and upwards of 15,000 people at peak. Tourism and outdoor recreation drive the economy, followed by construction and real estate. Big Sky Resort covers 5,850 acres, and Yellowstone National Park, with more than 4.7 million visits in 2025, sits just to the south.
Business here happens between Town Center and Meadow Village, Mountain Village and the Canyon, with two peak seasons and short shoulders. Many workers commute in, which makes hiring and efficient operations part of every growth conversation. The businesses that win in Big Sky combine premium presentation with booking systems that do not drop leads.
Community
3,000 residents, 15,000 at peak
Big Sky’s population swells with visitors and seasonal residents during ski and summer seasons.
Yellowstone
4.7 million park visits
Yellowstone recorded its second-highest visitation ever in 2025, and many visitors pass through Big Sky.
Resort
5,850 skiable acres
Big Sky Resort, the Yellowstone Club, Spanish Peaks and Moonlight Basin anchor a high-end market.
Marketing services
Marketing services for Big Sky businesses
One team handling the full funnel, from the first search to the booked job. Every service is built around how Big Sky customers find, compare and choose a business.
Google & Meta ads
Campaigns that reach high-value travelers well before they book their trip. Paid ad management
CRM & automation
Automated replies, booking reminders and follow-up that run while your team is on the mountain. CRM & automation
What we build
What’s included for your Big Sky business
Everything it takes to reach a premium audience and fill both seasons.
- Big Sky keyword and competitor research
- Google Business Profile optimization
- Local SEO and trip-planning content
- Google Search and Meta ad campaigns
- Call, form and booking tracking
- Premium website design
- CRM setup and automated follow-up
- Direct-booking strategy for lodging
- On-location photo and video
- Recruiting campaigns for seasonal hiring
Industries we serve in Big Sky
Built for a resort-mountain economy
We tailor every strategy to Big Sky’s seasons and the premium customers you serve.
Lodging & vacation rentals
Earn direct bookings from ski and Yellowstone travelers instead of paying OTA fees.
Fly fishing & outfitters
Fill trips on the Gallatin and Madison with anglers planning their Montana vacation.
Real estate & builders
Reach second-home buyers researching Big Sky long before they visit.
Ski, bike & adventure
Fill rentals, lessons and guided trips in both seasons.
Restaurants & hospitality
Stay visible in Town Center and Mountain Village to guests searching “near me.”
Recruiting & hiring
Attract seasonal and year-round staff with campaigns built for a tight labor market.
Why RIVERRISE
Why Big Sky businesses choose RIVERRISE
Most agencies in the Big Sky market do one thing well. We connect search, ads, your website and your follow-up so every channel works toward the same number: more booked customers.
Outdoor people
We know seasonal businesses
We work in the outdoor industry ourselves. We understand booking cycles, shoulder seasons and what it takes to fill a calendar before the busy months arrive.
One team
Full funnel, no handoffs
SEO, paid ads, web design, CRM, content and social under one roof. No finger-pointing between vendors, and one strategy tying it all together.
Transparency
Reporting you can use
You own your ad accounts, website and data. Monthly reports show calls, form fills, bookings and cost per lead in plain language.
How it works
How we grow your Big Sky business
01
Audit & discover
We review your website, Google Business Profile, ads, reviews and the Big Sky competitors you are up against, then show you where leads are slipping away.
02
Build your strategy
We prioritize the searches, audiences and channels most likely to produce booked customers in Big Sky, with a clear plan and budget.
03
Execute, report & grow
We build, launch and manage everything, then report monthly on what is working and where we are investing next.
No pitch, no pressure. Or call 406.730.6690.
Brands we’ve worked with
Built for growth. Backed by our clients.
What our clients say.
This month marks three years of working with the team at Riverrise Creative, and they have been an absolute godsend. We worked with another Agency before we made the switch to Riverrise and they hardly communicated, wouldn’t provide consistent reporting, but the worst part was that the results were very lacking. Since making the switch, our rankings have grown tremendously, along with our sales. We recommend their team to everyone we talk to!
Top Notch Marketing Agency! We’ve sent a few projects to the Team at RiverRise Creative over the last few years and they’ve hit every one out of the park! From our amazing new website to now managing our paid ads, we’re already seeing sales that we haven’t seen with any of the other companies that we’ve hired! if you’re looking for a Marketing Company that you can rely on, without a doubt, give them a shot!
We recently partnered with Riverrise Marketing for an outdoor excursion marketing campaign and I couldn’t be more impressed! From start to finish, their team went above and beyond our expectations. Not only did they come up with innovative and eye-catching designs, but they also helped us choose the best locations to maximize exposure and online activity. Their attention to detail and commitment to making our small business a success really stood out above other agencies considered. There was a significant increase in traffic and brand awareness, and the results have been lasting and consistent. We’ve seen a sharp return on investment and wide spanning clients continuously routed our way. Communication was seamless, and they were always available to talk through ideas, updates, and took our feedback seriously. If you’re looking for a marketing partner who is both professional and creative, I highly recommend Riverrise Marketing. They truly know how to deliver results!
Common questions
Big Sky marketing questions
Straight answers to what Big Sky business owners ask us most.
Do you work with businesses in Big Sky?
Yes. Our office is in Bozeman, about 45 miles away, and we work on-site in Big Sky for content and strategy meetings.
How do I reach travelers before they book a Big Sky trip?
Rank for trip-planning searches, run search and social ads to travelers researching Big Sky and Yellowstone, and retarget visitors to your site.
How do I get more direct bookings for my Big Sky rental or lodge?
A fast booking website, strong Google visibility, retargeting and email to past guests. Every direct booking saves OTA commission.
How can marketing help with hiring in Big Sky?
Recruiting campaigns on Meta and Google, clear job pages and automated applicant follow-up help fill seasonal roles faster.
How much does marketing cost for a Big Sky business?
It depends on your goals and how competitive your category is. Most single-channel programs start around $750 a month, plus ad spend when paid ads are involved. Our Growth System, which combines SEO, paid ads and CRM automation, starts at $3,000 a month, and websites start at $2,500. We scope your plan after a free audit, so you only pay for what moves the needle.
How do I market to second-home owners and luxury buyers?
Premium presentation, targeted ads to high-value audiences in key feeder markets and content that answers the questions buyers ask before they visit.
Can automation help when my team is on the mountain or the river?
Yes. Instant replies, booking links and reminders keep inquiries moving while your staff focuses on guests.
Areas we serve
Serving Big Sky and the Gallatin Canyon
We work with businesses in Town Center, Meadow Village, Mountain Village and the Canyon, and throughout the region including Gallatin Gateway, West Yellowstone, Ennis and Bozeman.
Bozeman marketing
Our home base in the Gallatin Valley, one of the fastest-growing markets in the West.
Billings marketing
Montana’s largest city and the medical, retail and energy hub of the region.
Let’s grow your Big Sky business.
Get a free marketing audit and see where your website, search presence and ads are leaving leads on the table.